Small and medium business owners and managers are invited to take advantage of fully subsidised training starting in February this year that is designed to improve business skills and digital marketing expertise.

Toowoomba Regional Council Planning and Development Committee chair Cr Megan O’Hara Sullivan said Council was pleased to partner with Toowoomba’s DMS Creative to fund the delivery of the Digital Marketing Mentoring Program.

“Council is committed to supporting small business operators by offering access to effective programs that are designed to offer tailored advice for their operations,” Cr O’Hara Sullivan said.

“Small and medium businesses are significant employers across the Region and Council is determined to help business owners and managers improve their business skills and sharpen their marketing techniques to boost their profile and turnover.

“Fine-tuning skills is a smart move at any time, but I’m sure business owners have seen the importance of having a strong digital presence over the course of the Coronavirus pandemic.

“Adaptability and targeted marketing can provide a competitive edge and the program will step owners through these practical measures.”

The Digital Marketing Mentoring Program covers:

The program is targeted at established business owners who are looking at ways to use digital marketing to seek and attract new clients and find more efficient service delivery methods.

The program is designed to help business owners who wish to expand and generate more customers from outside the Toowoomba Region.

Council has partnered with DMS Creative to offer fully subsidised expert advice to local businesses.

The program will provide growing small and medium businesses with expert advice to help navigate digital marketing and service technologies, tailored to their industry and specific business needs, and help them build a Digital Business Action Plan.

Mentoring will be delivered in four sessions via video link or alternative arrangements. Times can be arranged to suit business owners.

Expressions of interest for the program close on January 31, 2022, with successful participants notified in early February. Please note, there will be two intakes for this program, the first starts from mid-February with the second intake in April 2022.

To be eligible for the program, prospective participants must live in the Toowoomba Region, have a minimum 12 months’ experience in owning or managing a business (or be prepared to do so), and undergo an interview and review of selection criteria. Spaces in this program are limited and positions will be based on responses to the selection criteria in the expression of interest form.

Details on the program and how businesses can access it can be viewed at www.tr.qld.gov.au/smallbusiness