When considering the installation or renewal of any type of signage including sponsorship, advertising, identification, operational or event signage, an application to Council is required.
Council sport and recreation facilities are public assets used by multiple clubs, user groups, and the broader community. Signage at these facilities must support safe use, wayfinding, and appropriate recognition of users, while maintaining public access, equity, and amenity.
Council seeks to manage signage so that facilities do not appear to be permanently allocated to, or identified with, a single user unless expressly approved.
General signage principles
As a general rule, Council will consider signage that:
- Is inclusive of all approved users of the facility.
- Supports wayfinding, safety, or facility identification.
- Is appropriate to the public and shared nature of the facility.
- Does not imply exclusive or permanent use by a single club.
- Is consistent with Council’s Parks and Recreation Services Signage Guide.
At minimum, requests will be assessed under Subordinate Local Law 1.4 (Installation of Advertising Devices). Considerations/requirements in addition to those outlined in this local law may apply
Council will not generally support signage that identifies a facility as the “home of” a single club or organisation where the facility is used, or may reasonably be used, by multiple user groups.
Where facility identification signage is proposed, Council may require that such signage Identifies multiple approved users rather than one individual user.
Types of signage considered
Subject to approval, Council may consider the following signage types at sport and recreation facilities:
- facility identification or wayfinding signage
- operational or safety signage
- event or temporary signage associated with approved activities
- sponsorship signage (see Sponsorship signage and club advertising)
Each signage type is assessed on its own merits and may be subject to specific conditions.
Approvals required
User groups must hold a valid booking for the facility where signage is proposed to be installed.
All signage at Council facilities:
- Requires written approval from Council prior to installation.
- Must not be installed, altered, or relocated without approval.
- May be required to be removed, covered, or amended where installed without approval or where circumstances change.
Applications for signage approval must be submitted through Council’s Sport Facility Upgrade Request process.
Council may impose conditions relating to location, size, design, duration, installation method, removal, and maintenance.
General signage standards
All signage at Council sport and recreation facilities must:
- be securely fixed and constructed of appropriate, durable materials
- not pose a safety risk to users, staff, or the public
- be maintained in good condition and free from graffiti
- be proportional to the scale and use of the facility
- not detract from the visual amenity of the facility or surrounding area
Council may place restrictions on signage visibility, particularly in relation to public roads, car parks, neighbouring properties, and shared use environments.
Content restrictions
Signage must not:
- contain offensive, discriminatory, or inappropriate material or language
- promote tobacco products, illegal drugs, adult entertainment, or other content contrary to Council policy or community standards
- conflict with Council policies or the intended community use of the facility
Council reserves the right to refuse or revoke approval for signage that is assessed as inappropriate
Maintenance and responsibility
User groups are responsible for:
- the ongoing maintenance and condition of approved signage
- repairing or removing damaged or vandalised signage as directed by Council
- repairing any damage caused to Council infrastructure by signage
- removing all signage at the conclusion of the approved period unless otherwise approved in writing
Shared use, removal, and Council access
Council reserves the right to:
Require sponsorship signage to be temporarily covered or removed to accommodate shared use, events, maintenance, or alternative bookings
- Require permanent removal of signage where a club no longer holds an active booking or approval
- Install Council information, wayfinding, or facility signage on Council owned buildings and infrastructure
- Failure to comply with signage conditions may result in approval being withdrawn
Sponsorship signage and club advertising
Toowoomba Regional Council recognises that sponsorship provides an important source of income for sporting clubs and community organisations and supports reasonable sponsor recognition at Council owned and Council managed sport and recreation facilities, where this can be achieved safely and in accordance with Council requirements.
Sponsorship signage is considered a specific category of signage and is assessed in addition to the general signage principles outlined in 'General signage principles'.
Sponsorship signage versus advertising
For the purposes of this guide:
- Sponsorship signage acknowledges or recognises a business or organisation that provides financial or in kind support to a club using the facility.
- Sponsorship signage is intended to be viewed primarily by participants, spectators, and visitors to the facility.
- Sponsorship signage is distinct from third party or commercial advertising and is not intended to target passing traffic or the general public.
Location and form of sponsorship signage
Subject to Council approval, sponsorship signage may be considered on:
- sports field perimeter fencing
- clubhouse or amenities buildings
- scoreboards or similar sporting infrastructure
- playing fields by exception (line marking paint, to be temporary only)
Sponsorship signage must be oriented primarily toward the field of play, courts, or internal areas of the facility, and be directed at participants, spectators, and facility users.
Sponsorship signage is not permitted to be oriented toward public roads, car parks, or surrounding residential or commercial properties, unless expressly approved by Council.
Building signage is limited in number, size, and location and must be appropriate to the scale, design, and use of the building. As a general rule, Council supports one consolidated or bulk sponsor sign per user group per building, rather than multiple sponsor panels or repeated sponsor listings.
Duration of sponsorship signage
Approval to display sponsorship signage is linked to the period of an approved facility booking.
Where a club’s use of a facility is seasonal, sponsorship signage is ordinarily approved only for the duration of that season.
Off season and non use periods
Council may approve sponsorship signage to remain in place outside an active season where:
- The facility is not allocated to another user during that period.
- The signage does not adversely impact public amenity or safety.
- The club continues to maintain the signage; and
- Written approval is granted by Council for the extended period.
Approval for off season signage may be time limited and subject to review.