Details

Last Updated: Thursday, 03 October 2024 10:28

Sponsorship is a great way for eligible businesses and organisations to work with us in a mutually beneficial way. Through our sponsorship program we provide funds or in-kind support for events, projects, services and other activities which contribute to the liveability of the region.

In return for sponsorship, there must be identified commercial, promotional and/or benefits for us and the community.

Benefits offered to the sponsored business or organisation may include:

• financial support
• in-kind support
• merchandise
• media / publicity opportunities
• use of personalities for advertising and promotions.

Sponsorship guidelines

Before applying for sponsorship please read the 2.71 Sponsorship Policy and ensure your activity aligns with our 5.31 Sponsorship Procedure.

We also encourage applicants to contact Council to discuss their sponsorship proposal/request before submitting their application. 

We sponsor activities that will:

• bring cultural, economic, environmental, financial or social benefit to our community.
• align with our Corporate Plan 2024 - 2029.
• comply with legislative requirements including local laws and permits.
• have been assessed in accordance with risk management principles.

We will not enter into sponsorship agreements with organisations whose business or activities:

• conflict with legislation.
• are not consistent with Council's Corporate Plan 2024 - 2029.
• support or oppose political organisations.
• present a health, safety, or environmental hazard to the community.
• negatively impact Council or any of Council’s assets.

How to apply for sponsorship

To apply, fill in the Sponsorship Application.

Application timelines

Applications, to be considered for assessment, must be submitted within the following timelines:

• Requests up to $4,999 (i.e. financial, in-kind or a combination of both): the application must be submitted at least 3 months prior to the activity/event/program.
• Requests of $5,000 and above (i.e. financial, in-kind or a combination of both): the application must be submitted at least 6 months prior to the activity/event/program.

Application process

Step 1 - Application submission

Applications for sponsorship will be be reviewed for eligibility and assessed against the principles outlined in the 2.71 Sponsorship Policy and 5.31 Sponsorship Procedure. Council reserves the right to consider applications on a case-by-case basis.

As priorities and aspirations change, approval for sponsorship does not guarantee continuing or reoccurring sponsorship.

Step 2 - Notification process

Successful application - Should an application for sponsorship be approved, Council will enter into an agreement with the applicant. The agreement will outline the agreed benefits, payment terms and any performance or evaluation required of the applicant.

Unsuccessful application - Where an application is deemed ineligible, or is not endorsed by the approval authority, applicants will be notified by formal correspondence (letter or email).

Step 3 - Sponsorship conclusion

Once the sponsorship activity has been concluded, Council will evaluate the effectiveness of the agreement in achieving the stated objectives. This will help to review future sponsorship arrangements.

Other funding opportunities

We also offer community grants for programs and projects with a specific purpose and outcome.